Discover insights, tips, and strategies to maximize your influencer marketing ROI
Months before Black Friday hit anyone’s calendar, the team at Organic Olivia was already in planning mode. The wellness brand, known for its adaptogenic formulas and holistic supplements, doesn’t wait until November to think about holiday campaigns — they start in June. Their goal? Drive real sales through influencer relationships that outperform every other channel. […]
What if you could turn every influencer partnership into a content goldmine that works for months, not just days? Most brands treat influencer posts like one-time promotional blasts. But smart marketers have figured out how to transform a single piece of influencer content into a multi-platform asset that drives 8x higher engagement than traditional branded […]
Influencer marketing has become a key component of digital marketing strategies, particularly for D2C brands looking to connect with their target audience in authentic ways. But as with any investment, it’s crucial to understand the ROI (return on investment) to ensure your efforts are paying off. Tracking influencer marketing ROI can be tricky, especially when […]
Influencer marketing today isn’t just about discovery — it’s about managing long-term, authentic relationships that drive real results. The challenge? Most influencer workflows are still messy, manual, and disconnected. I’ve worked in this space long enough to know the pain of spreadsheet chaos, forgotten email threads, and generic briefs. But lately, I’ve been using AI […]
Learn how to write compelling influencer outreach emails that get results, plus a free template to get you started. I’ve been there. You spend hours finding influencers, crafting messages to each one just to check your inbox the next day and crickets. Don’t worry! There are plenty of small changes you can make to improve […]
