How Organic Olivia Powers a High-ROI BFCM Influencer Strategy with Amplify
Jackie Cohen
Months before Black Friday hit anyone’s calendar, the team at Organic Olivia was already in planning mode. The wellness brand, known for its adaptogenic formulas and holistic supplements, doesn’t wait until November to think about holiday campaigns — they start in June.
Their goal? Drive real sales through influencer relationships that outperform every other channel.
And the secret behind that performance? Amplify.
Building Influencer Relationships That Convert
Over the past year, Organic Olivia’s influencer, content, and ads teams worked hand-in-hand on Amplify to manage relationships with more than 400 creators across wellness, lifestyle, and beauty niches.
Months before BFCM, they used Amplify to manage outreach and strengthen existing relationships, running targeted engagement campaigns by niche to keep the brand top of mind.
Every influencer, tracking link, coupon code, and piece of content lives inside Amplify — giving every team (influencer, paid, and social) a single source of truth.
“Amplify became our home base for everything influencer,” said a member of the Organic Olivia team. “We don’t just use it to organize partnerships — we use it to build long-term relationships.”
Using Data to Double Down on What Works
When it comes to scaling influencer success, Organic Olivia doesn’t guess — they analyze.
Through Amplify’s Shopify integration and analytics dashboard, the team can instantly see which influencers have driven the highest AOV (Average Order Value) and ROAS (Return on Ad Spend) throughout the year.
That insight helps them decide who to re-engage for paid BFCM partnerships, who to offer bonuses to, and where to invest more heavily in content amplification.
And once the sale begins, Amplify’s analytics lets them track real-time performance, ensuring the team can optimize on the fly — not after the campaign ends.
Tagging Campaigns and Tracking Content with Ease
As the biggest sale of the year approaches, the team uses Amplify’s Campaigns feature to tag every influencer participating in the Black Friday initiative.
Inside the platform, they:
- Filter by campaign to see who’s posting and when
- Review performance metrics for each creator
- Ensure every piece of BFCM content — organic and paid — is tagged correctly for the team to reuse
In the Partnerships section, the team manages all deliverables in one place. They are able to check whether content is approved, track upcoming posts, and send reminders to influencers who haven’t submitted assets yet — to keep everything on track ahead of launch.
Making Every Piece of Content Count
Organic Olivia’s ads team also relies on Amplify’s Content Hub and usage tracking to identify what can be repurposed for BFCM ads. Because all influencer content is tagged by product and ad rights, they can instantly pull the best-performing visuals into paid campaigns — without chasing down permissions or files.
This alignment between influencer and performance marketing ensures that every post, story, and video contributes directly to sales.
How Brands Can Steal This Playbook for BFCM Success
You don’t have to be Organic Olivia to run a high-performing influencer strategy. Here’s how your brand can use Amplify to replicate their results:
- Start early — build relationships before Q4.
Use Amplify to identify creators by niche and product fit months ahead. Launch engagement campaigns and seeding programs so influencers are already familiar with your brand before the sale starts. - Centralize everything in one platform.
Keep all influencer communications, content, tracking links, and coupon codes in Amplify so your team — from influencer marketing to paid ads — works from the same data. - Leverage performance analytics.
Connect Shopify to Amplify to see which influencers drive the highest AOV and ROAS. Re-engage top performers for BFCM and reward them with bonuses or paid deals. - Tag and track campaigns.
Use Amplify’s Campaigns and Partnerships features to organize deliverables, monitor progress, and make sure all content is approved ahead of launch. - Turn great content into great ads.
Tag influencer posts with product and usage rights so your ads team can easily find and repurpose the best UGC during BFCM — the most competitive ad season of the year.
From Relationship Building to Revenue Growth
What began as a tool to manage outreach has evolved into the engine driving Organic Olivia’s influencer program. By centralizing their workflow — from discovery and engagement to analytics and content management — the brand has built a BFCM strategy that’s data-informed, organized, and primed for growth.
The result: influencer content that feels authentic, performs better, and drives measurable revenue across every channel.
With Amplify, Organic Olivia turned influencer marketing from a creative process into a predictable growth engine — and it’s paying off big time this Black Friday.