About us
Built by an influencer marketer who's lived the chaos.
Hi, I'm Jackie and I created Amplify because I got tired of running influencer programs from spreadsheets the size of small countries.
After four years leading influencer and affiliate marketing at startups, I found myself managing thousands of influencers - and still relying on one messy, slow-moving Google Sheet to keep it all together. At one point, we were tracking over 20,000 outreach attempts and 4,000 active influencers, all in the same doc. Spoiler: it didn't scale.
There were days I'd spend hours just filtering a spreadsheet to figure out who I'd already followed up with. And don't even get me started on sales tracking - copy-pasting UTMs, checking affiliate dashboards, chasing down screenshots.
I wanted to focus on strategy, build relationships and create content that performs. But I was stuck in admin mode.
What if influencer marketers had a platform that actually understood the way we work?
What if the tools we used helped us scale without losing the personal touch?
It's not just a CRM.
Every feature in Amplify is built with hands-on experience in mind - from keeping track of outreach automatically, to making it easier to work with your team, to showing you what's actually working (without all the boring manual stuff).
We've interviewed dozens of marketers, pressure-tested workflows, and obsessed over the tiny details that make or break your day. Because you shouldn't need five tools (and 10 hours of admin) to run a great influencer program.
We're building Amplify for in-house marketing teams who want to scale smart.
For the people who actually build relationships, not just buy reach.
For marketers who care about performance, efficiency, and not dropping the ball when 500 conversations are happening at once.
And we're just getting started.
We believe influencer marketing is still just getting started. And we're here to help marketers not just keep up, but lead.
If you're done with spreadsheet chaos and ready to actually enjoy building your program again, we'd love to have you on this ride with us.
Meet our Founder
Jackie Cohen
Founder
Jackie spent 5+ years deep in the world of influencer marketing - leading high-impact programs at startups like Lumen, Boards, Simply Piano and Organic Olivia. She's launched campaigns that drove 10x ROI, built affiliate programs from scratch, and scaled partnerships with thousands of creators.
After too many days lost in spreadsheets and manual tracking, she founded Amplify to build the platform she always wished existed - for marketers who care about results and relationships.
When she's not obsessing over influencer workflows or campaign strategy, you'll probably find Jackie sipping boba, experimenting with a new recipe, or catching a sunset walk by the beach (podcast queued up, of course).