How Organic Olivia Scaled Its Influencer & Affiliate Program with Amplify
Discover how this herbal wellness brand signed 220 influencers and accelerated growth with Amplify
Results
Overview
Organic Olivia, a wellness brand rooted in herbal medicine, wanted to build a high-performance influencer and affiliate program focused entirely on sales.
Within six months of using Amplify, the team signed over 220 influencers, achieved 4x ROAS, and reduced influencer sign-up time by over 80% — all while transitioning away from spreadsheets into a fully collaborative, organized workflow across their influencer, content, and paid media teams.
The Challenge
Before Amplify, Organic Olivia's growing influencer efforts were buried in chaotic spreadsheets and scattered links. The team struggled to keep up with communications, lacked a strategy for following up, and had no central source of truth for tracking outreach, contracts, or content usage rights.
We used to manage the partnerships in our chaotic spreadsheets and were drowning. We didn't know when to follow up and didn't have a strong engagement strategy because we were struggling to stay afloat with all communications.
— Dana Varrone, Organic Olivia President
The Amplify Approach
Once they onboarded to Amplify, Organic Olivia uploaded their influencer database, activated Gmail tracking, and immediately streamlined communication and progress tracking. The influencer, content, and ads teams (6 total members) collaborated inside Amplify — from outreach to content tagging to paid whitelisting.
Key workflows powered by Amplify:
- Outreach Pipeline Management: Influencers were tracked from first contact to signed status, with smart reminders and follow-ups automatically triggered.
- Content Hub: All influencer content was uploaded, tagged by product, campaign, and usage rights — enabling the ads team to quickly find and reuse top-performing UGC.
- Cross-Team Collaboration: Paid media teams identified whitelisting-ready content and passed it to the influencer team, who could easily retrieve and relicense it without juggling folders or drives.
- Performance Monitoring: Outreach and conversion data helped the team double down on high-performing segments.
Success Spotlight: The Summer Mocktail Campaign
Amplify enabled Organic Olivia to run targeted, high-relevance engagement campaigns with influencers in their program. For summer, they launched a Mocktail Campaign featuring health-boosting mocktail recipes made with Organic Olivia products.
- 150 influencers were contacted based on their past content and product usage.
- The result: spikes in sales, content creation and brand engagement during the campaign window.
What's Next?
After seeing great sales from influencers over Black Friday, Organic Olivia is shifting focus to 2026. The plan is to significantly scale the program, and they'll be using updated Amplify features to handle the tracking and management of user content without the headache.
We're now able to actually build relationships with influencers, which we previously didn't have the capacity for — and we're seeing the sales and revenue grow because of it.
— Dana Varrone, Organic Olivia President